NEIT Esports

The New England Institute of Technology (NEIT) is a university in Rhode Island and in the fall of 2021, they added esports as the first athletics program to the university. This was a new venture for the school and through Uptime Esports, I was contracted to spearhead the marketing efforts to start the program and get everything off the ground in conjunction with the new head coach and university officials.

After consulting on the creation of the NEIT logo, I put together the initial media posts and marketing plan to launch the program to the student body and public. Past that, planning a content calendar, designing jerseys, creating the content, writing social and website copy and designing any other collateral was the brief as the teams started to take form. It was a great experience to be able to take something from the very beginning, form it and let it loose on the world to see what happens. The response from the student body and the alumni was great and I believe will only increase as the teams begin competition.