Unrooted Ginger Beer

Unrooted Ginger Beer is an alcoholic ginger beer brand that is sustainably made from 100% natural, vegan and gluten free ingredients. The company was looking for logo and branding submissions that would be eye catching and recognizable while also modern and bold.

The roots within the design give mention to the “Unrooted” name while also serving as symbolism in other regards. The most obvious is the association with ginger roots as the product is in fact ginger beer. Another symbol invoked with the use of roots being uprooted from the ground is meant to track with the company desire to be different and “unroot” tradition. Lastly, the product is made entirely of sustainable, natural, vegan and gluten free ingredients. As such, I chose to go with a root system of a more organic nature, rather than modern or abstract, to push that notion across at first glance.

The color orange was selected to track with the common association with ginger and is the base color for both the brand and the “Original Ginger” flavor. However, other colors can be substituted on marketing and packaging to signify other flavors.

Ultimately the company did not decide to go with my design but their feedback stated that they believed the design to be a great one (especially the bottle caps) but had decided to move in a different direction. In spite of that, it was a lot of fun to step outside my norm and create something unique to me.