Uptime United

When I started with Uptime United, the brand was largely pushed aside and muddled together with that of Uptime Esports. Uptime United is a nationwide youth club esports organization, operated by Uptime Esports, with teams all across the United States. The organization is for gamers aged 7-17 and while the logo and identity that was created from the brands start in 2019 had served its purpose well, it was in need of an update when I arrived with the company.

I set about creating that update, starting with designing a brand new modern and minimalistic logo that would fit in as a gaming/esports organization. I then created the full brand identity to be used for all mediums including print, email, digital, and social. I thoroughly enjoyed creating a brand identity from the ground up but past that I was still charged with creating all of the messaging, fully designing the website and organizing the communication processes within the organization. In spearheading all of those efforts I have been able to research and create social media strategies, create content calendars, design all content, copywrite and manage the brand across all mediums.